Intersection how enterprise design bridges the gap between business, technology and people
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome t...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, Mass. :
Elsevier
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628569306719 |
| Sumario: | Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets th |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (464 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283631044 9786613943491 9780123884411 |
