People love you the real secret to delivering legendary customer experiences
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a major impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience-something memorable. W...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley
2013.
Hoboken, New Jersey : 2013. |
| Edición: | 1st edition |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628562106719 |
Tabla de Contenidos:
- About the author
- Foreword
- What's love got to do with it
- Seven principles of customer engagement
- Five levers of customer experience
- Put customers first
- Acknowledgements.
