Complete B2B online marketing
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a c...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
John Wiley & Sons
2012.
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| Edition: | 1st ed |
| Series: | Sybex serious skills
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628535506719 |
| Summary: | Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitori |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (290 p.) |
| ISBN: | 9781280879814 9786613721129 9781118225875 |
