Marketing by the numbers how to measure and improve the ROI of any campaign
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0.
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom-American Management Association
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628514806719 |
