Marketing by the numbers how to measure and improve the ROI of any campaign
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0.
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom-American Management Association
2011.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628514806719 |
| Sumario: | Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (257 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283023382 9786613023384 9780814416211 |
