From brainwave to business how to turn your brilliant idea into a succesful start-up
Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your i...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Financial Times Prentice Hall
[2010]
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| Edición: | 1st edition |
| Colección: | Financial Times
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628503606719 |
Tabla de Contenidos:
- How to generate new ideas
- What to do with a brilliant brainwave
- How to develop your brainwave further
- How to secure your intellectual property
- Publicly disclosing your brainwaves
- How to plan your business
- How to raise funds for your business
- How to get rich from your ideas
- How to put your brainwave into production
- How to generate unlimited profits from sales
- How to attract more of the "right" attention by marketing and promoting your business
- How to test, measure and continually optimise everything you do
- What to do if somebody has stolen your idea
- How to develop your brand and grow your assets
- How to manage and multiply your success.
