From brainwave to business how to turn your brilliant idea into a succesful start-up
Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your i...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Financial Times Prentice Hall
[2010]
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| Edición: | 1st edition |
| Colección: | Financial Times
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628503606719 |
| Sumario: | Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc. Based on the authors own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line. If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start. Doug Richard, Dragon Investor, Founder of School for Start-ups Compelling insight and fantastic advice from someone who has been there and done it. Id suggest this book as a must read for all would-be inventors. Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph) |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (193 pages) : illustrations |
| ISBN: | 9781283519052 9786613831507 9780273744078 |
