China entrepreneur voices of experience from 40 international business pioneers

Launching a business in China? Give yourself a ""second mover advantage."" China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a sma...

Full description

Bibliographic Details
Other Authors: Fernandez, Juan Antonio, 1956- author (author), Underwood, Laurie, author
Format: eBook
Language:Inglés
Published: Singapore : John Wiley & Sons (Asia) Pte. Ltd 2009.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628493806719
Description
Summary:Launching a business in China? Give yourself a ""second mover advantage."" China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.Give yourself a huge head-start by learning directly f
Item Description:Includes index.
Physical Description:1 online resource (383 p.)
ISBN:9781118580660