China entrepreneur voices of experience from 40 international business pioneers

Launching a business in China? Give yourself a ""second mover advantage."" China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a sma...

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Detalles Bibliográficos
Otros Autores: Fernandez, Juan Antonio, 1956- author (author), Underwood, Laurie, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Singapore : John Wiley & Sons (Asia) Pte. Ltd 2009.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628493806719
Descripción
Sumario:Launching a business in China? Give yourself a ""second mover advantage."" China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.Give yourself a huge head-start by learning directly f
Notas:Includes index.
Descripción Física:1 online resource (383 p.)
ISBN:9781118580660