Strategy in practice a practitioner's guide to strategic thinking
This is a revised and updated edition of the successful executive guide to strategic thinking and practice. Developed from the author's experience in industry and packaged in a concise, accessible format, the text is ideal in training strategic managers. More than ever, firms are seeking new...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2013.
Chichester, West Sussex, UK : 2013. |
| Edición: | 2nd ed |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628469406719 |
Tabla de Contenidos:
- Preface to the first edition
- Preface to the second edition
- Introduction to strategy in practice and strategic thinking
- Articulating the strategic question
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices putting strategy to practice
- Appendix A: probing the strategic boundaries of the firm?s unique competing space
- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.
