Strategy in practice a practitioner's guide to strategic thinking
This is a revised and updated edition of the successful executive guide to strategic thinking and practice. Developed from the author's experience in industry and packaged in a concise, accessible format, the text is ideal in training strategic managers. More than ever, firms are seeking new...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2013.
Chichester, West Sussex, UK : 2013. |
| Edición: | 2nd ed |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628469406719 |
| Sumario: | This is a revised and updated edition of the successful executive guide to strategic thinking and practice. Developed from the author's experience in industry and packaged in a concise, accessible format, the text is ideal in training strategic managers. More than ever, firms are seeking new ways to approach their strategy, if not to achieve strategic growth, then to counter threats with more effective defensive strategies. This revised edition offers students and executives further help in developing insight or 'getting the big picture' through new frameworks. The text provides the strat |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (xv, 270 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119207931 9781299315167 9781118519264 9781118519271 |
