Pay-per-click search engine marketing an hour a day
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the ""sponsored results"" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-base...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Indianapolis :
Wiley Technology Pub
c2010.
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| Edición: | 2nd ed |
| Colección: | Sybex serious skills Pay-per-click search engine marketing
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628437606719 |
| Sumario: | The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the ""sponsored results"" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (434 p.) |
| ISBN: | 9781282708280 9786612708282 9780470917190 |
