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"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products...
Main Author: | |
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Format: | eBook |
Language: | Inglés |
Published: |
Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers
c2010.
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Edition: | 1st edition |
Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628430906719 |
Summary: | "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page. |
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Item Description: | Cover title. "An e-burst of inspiration from the best books." |
Physical Description: | 1 online resource ([9] p.) |