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"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products...

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Bibliographic Details
Main Author: Magnacca, Mark, 1969- (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Pearson Education publishing as FTPress Delivers c2010.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628430906719
Description
Summary:"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page.
Item Description:Cover title.
"An e-burst of inspiration from the best books."
Physical Description:1 online resource ([9] p.)