Positioning for professionals how professional knowledge firms can differentiate their way to success
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies,...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2010.
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| Edición: | 1st edition |
| Colección: | Wiley advisor.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628428606719 |
| Sumario: | It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands bec |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (211 p.) |
| Bibliografía: | Includes bibliographical references (p. 173-178) and index. |
| ISBN: | 9781119199939 9781282653993 9786612653995 9780470877517 |
