Get bold : using social media to create a new type of social business

Get bold using social media to create a new type of social business

Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace? Get Bold offers a systematic approach to creating and implementing an...

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Bibliographic Details
Main Author: Carter, Sandy, 1963- (-)
Corporate Author: Books24x7, Inc (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : IBM Press 2011.
Edition:1st edition
Subjects:
Business networks > Computer network resources.
Social media > Economic aspects.
Business enterprises > Computer network resources.
Online social networks.
Business networks > Computer network resources
Social media > Economic aspects
Business enterprises > Computer network resources
Online social networks
Management
Business & Economics
Management Styles & Communication
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628406706719
Table of Contents:
  • The AGENDA for social business success
  • Align organizational goals and culture
  • Gain social trust
  • Engage through experiences
  • (Social) network your business processes
  • Design for reputation and risk management
  • Analyze your data
  • Technology as a competitive ingredient
  • Draw up your agenda.

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