Get bold using social media to create a new type of social business
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace? Get Bold offers a systematic approach to creating and implementing an...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, New Jersey :
IBM Press
2011.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628406706719 |
| Sumario: | Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace? Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s "AGENDA" you can boldly take your business forward: Attract and engage customers with exceptional brand experiences and personalized interactions across touch points Achieve targeted savings and increased revenue Improve customer insight Outpace your competition and accelerate growth The author provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and case studies. |
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| Notas: | Title from title screen. Includes index. |
| Descripción Física: | 1 online resource (xix, 267 p.) : ill., maps Available also in a print ed |
| ISBN: | 9780132618472 |
