Get bold using social media to create a new type of social business
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace? Get Bold offers a systematic approach to creating and implementing an...
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Upper Saddle River, New Jersey :
IBM Press
2011.
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Edición: | 1st edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628406706719 |
Tabla de Contenidos:
- The AGENDA for social business success
- Align organizational goals and culture
- Gain social trust
- Engage through experiences
- (Social) network your business processes
- Design for reputation and risk management
- Analyze your data
- Technology as a competitive ingredient
- Draw up your agenda.