Event marketing how to successfully promote events, festivals, conventions, and expositions

Event Marketing

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festiv...

Full description

Bibliographic Details
Other Authors: Preston, Chris, 1961- author (author)
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc 2012.
Edition:Second edition
Series:The Wiley Event Management Series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628364106719
Description
Summary:A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basi
Item Description:Description based upon print version of record.
Physical Description:1 online resource (582 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9781118514214
9781118110737