Brand identity essentials 100 principles for designing logos and building brands

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Detalles Bibliográficos
Autor principal: Budelmann, Kevin (-)
Otros Autores: Kim, Yang, 1968-, Wozniak, Curt
Formato: Libro electrónico
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers c2010.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628351006719
Descripción
Sumario:This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Notas:Includes index.
Descripción Física:1 online resource (209 p.)
ISBN:9781610580687