App savvy turning ideas into iPad and iPhone apps customers really want
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol :
O'Reilly
[2010]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628339206719 |
Tabla de Contenidos:
- Copyright; Dedication; Contents; Foreword; Preface; Part I: Strategy; Chapter 1: You Have an App Idea...Now What?; The "New" App Store; Looking at the Numbers; Evaluating Your Idea; The App Store; Quantifying Your App; Know Thyself and Thy Resources; Interviews; Digital Post: Mike Rundle; Mobclix: Krishna Subramanian; Recap; Chapter 2: Finding Your Inner App; Getting Familiar with Apple Devices; Before That...Think First, Design Later; Breaking Down Devices and Device-Related Features; iOS 4; Approaching App Innovation; Your Heart and Brain; When Being Blue Doesn't Mean You're Sad
- Other DifferentiatorsInterviews; Smule: Jeff Smith; Sophiestication Software: Sophia Teutschler; Recap; Chapter 3: From Idea to Concept; Customers Are the Key; Why Customers? Why Now?; Who Are Your Customers?; How to Find Your Customers; What to Discuss with Your Customers; Creating a Concept App; Artistically Challenged; Understanding Wireframes; Reengaging Customers; Interviews; KISSmetrics: Cindy Alvarez; Balsamiq Studios: Peldi Guilizzoni; Recap; Part II: Development; Chapter 4: For Hire: Identifying Help; Your App Team; Skills; Vetting Help; Costs; Finding Resources
- Registering a Device with the Provisioning PortalMobile Provisioning File; Development App; Going Beta; Cultivating Beta Testers; Quality Assurance and Feedback; Make Testing "Real"; Feedback and Bugs; Going Deeper with Nasty Bugs; Funneling Feedback; Interviews; Hog Bay Software: Jesse Grosjean; Mariner Software: Michael Wray; Recap; Part III: Launch; Chapter 7: Preparing for the App Store Submission; Finishing Development; Analytics; Your App Store App "Binary"; iTunes Connect; Checklist for App Store Submission; App Store Submission; App Store Approval Process; Interviews
- TapMetrics: Christopher BrownPoweryBase: Dominik Balogh; Recap; Chapter 8: Building Your Marketing Crescendo; Changing Your Marketing Mindset; The Best New Way to Market...Doesn't Exist; How to Use This Chapter; Your Marketing Crescendo; Phase 1; Phase 2; Phase 3; Phase 4; Launching Your App (Phase 5); Promo Codes; Launch Checklist; Additional Promotion; Interviews; tap tap tap: Phill Ryu; Grades: Jeremy Olson; TouchArcade: Arnold Kim; Recap; Chapter 9: Measuring Success and; Into the App Store; Monitoring Feedback; Keeping Customers Engaged; Listening and Learning; App Updates
- Assessing Your App's Future
