App savvy turning ideas into iPad and iPhone apps customers really want

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and...

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Bibliographic Details
Other Authors: Yarmosh, Ken, author (author)
Format: eBook
Language:Inglés
Published: Sebastopol : O'Reilly [2010]
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628339206719
Description
Summary:How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid conc
Item Description:Includes index.
Physical Description:1 online resource (352 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781449397333
9781449397340