The financial services marketing handbook tactics and techniques that produce results
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Bloomberg Press
c2012.
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| Edición: | 2nd ed |
| Colección: | Bloomberg Financial
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628274606719 |
| Sumario: | The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (xi, 196 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280675393 9781118531716 9786613652324 9781118222409 |
