Technology entrepreneurship creating, capturing, and protecting value
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineeri...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Academic Press
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628241306719 |
Tabla de Contenidos:
- Front Cover; Technology Entrepreneurship; Copyright Page; Contents; Preface; Acknowledgments; About the Authors; PART I: FUNDAMENTALS OF BUSINESS AND ECONOMICS; CHAPTER 1 Fundamentals of Business; 1.1 What is a Business?; 1.1.1 Business as an Organized Activity; 1.1.2 Business as a Purposeful Activity; 1.1.3 Business as a ""Going Concern""; 1.1.4 Value; 1.2 Value and the Market; 1.2.1 Value Creation; 1.2.2 Value Protection; 1.2.3 Value Capture; 1.2.4 Value Proposition; 1.3 Business and Society; 1.3.1 Business and Social Responsibility; 1.3.2 The Mechanics of a ""Going Concern""
- 1.4 Business Dynamics1.4.1 Change and Competition; 1.4.2 Change and Globalization; 1.4.3 Engineering Creative Solutions; 1.5 The Future of Business; CHAPTER 2 Fundamentals of Economics in a Global Context; 2.1 Economic Resources; 2.1.1 Goods and Services; 2.1.2 Resource Allocation; 2.1.3 Product Distribution; 2.2 Supply, Demand, and Pricing; 2.2.1 Price and Market Equilibrium; 2.2.2 Price and Competition; 2.2.3 Price and Gross Margin; 2.2.4 Inflation; 2.2.5 Price in a Compromised Market; 2.2.6 Interest and the Price of Money; 2.3 Economic Systems; 2.3.1 Socialism; 2.3.2 Communism
- 2.3.3 Mixed Market Economies2.3.4 The U.S. Economic System; 2.4 International Trade; 2.4.1 Exporting and Importing; 2.4.2 Balance of Trade; 2.4.3 Balance of Payments; 2.5 International Monetary System; 2.5.1 International Monetary Fund; 2.5.2 The World Bank; 2.6 Elements of Global Trade; 2.6.1 The WTO; 2.6.2 Trade Blocs and Free Trade Areas; 2.6.3 Currency Exchange Rates; CHAPTER 3 Technology Ventures in a Global Context; 3.1 Globalization and Technology Ventures; 3.1.1 Technology Venture Drivers; 3.1.2 Capital Intensity; 3.1.3 Knowledge Intensity; 3.1.4 Accelerated Pace of Change
- 3.1.5 The Network Effect3.2 Value Creation in the Global Economy; 3.2.1 Creating Market Value; 3.2.2 Creating Enterprise Value; 3.2.3 Value Protection in Technology Ventures; 3.3 Value Capture in the Global Economy; 3.3.1 Capturing Market Value; 3.3.2 Capturing Enterprise Value; 3.4 Global Market Entry Strategies; 3.4.1 Exporting; 3.4.2 Licensing; 3.4.3 Joint Ventures; 3.4.4 Strategic Alliances; 3.4.5 Trading Companies; 3.4.6 Countertrading; 3.4.7 Direct Ownership; PART II: LEGAL STRUCTURE AND CAPITAL; CHAPTER 4 Legal Structure and Equity Distribution; 4.1 Ownership and Liability Issues
- 4.1.1 Limited versus Unlimited Liability4.1.2 The Extent of Limited Liability; 4.2 Choice of Legal Structure; 4.2.1 Sole Proprietorship; 4.2.2 General Partnership; 4.2.3 Limited Partnership; 4.2.4 Corporation; 4.2.5 Limited Liability Company; 4.3 Limited Liability Entities-A Comparison; 4.3.1 Expense; 4.3.2 Shareholder Options; 4.3.3 Taxation; 4.3.4 Profits and Losses; 4.3.5 Partnerships; 4.4 Equity and Equity Types; 4.4.1 Equity and Stocks; 4.4.2 Common Stock; 4.4.3 Preferred Stock; 4.4.4 Preferred Stock Distributions; 4.4.5 Convertibility; 4.4.6 Participating Preferred Stoch
- 4.4.7 Voting Rights
