Technology entrepreneurship creating, capturing, and protecting value
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineeri...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Academic Press
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628241306719 |
| Sumario: | Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.* Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture* In-depth examina |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (591 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282754966 9786612754968 9780080922881 |
