Beyond the usability lab conducting large-scale user experience studies

Online usability testing allows usability practitioners to get simultaneous feedback about their web and software applications from 1,000s of participants in countless market segments. Companies want quantifiable user feedback early in their development process, rather than waiting until design and...

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Detalles Bibliográficos
Autor principal: Albert, Bill (-)
Otros Autores: Tullis, Tom (Thomas), Tedesco, Donna
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco, Calif. : Morgan Kaufmann c2010.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628223606719
Descripción
Sumario:Online usability testing allows usability practitioners to get simultaneous feedback about their web and software applications from 1,000s of participants in countless market segments. Companies want quantifiable user feedback early in their development process, rather than waiting until design and programming are already underway. Online usability testing offers the perfect solution ? it is quick, effective, and inexpensive.There are four significant trends in the last decade resulting in the rapid growth of online usability testing:1.An increasing focus on metrics as it rel
Notas:Description based upon print version of record.
Descripción Física:1 online resource (329 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781282541191
9786612541193
9780080953854