Brand for talent : eight essentials to make your talent as famous as your brand

Brand for talent eight essentials to make your talent as famous as your brand

Praise for Brand for Talent ""As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will...

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Detalles Bibliográficos
Otros Autores: Schumann, Mark, 1955- author (author), Sartain, Libby, 1954- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco, California : Jossey-Bass 2009.
Edición:1st ed
Materias:
Employees > Recruiting.
Human capital > Management.
Intellectual capital > Management.
Personnel management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628217306719
Tabla de Contenidos:
  • Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand; Contents; Introduction; Five Changes in Talent; About This Book; Part One: GET REAL; Chapter 1: ESSENTIAL ONE: WAKE UP; Chapter 2: ESSENTIAL TWO: LOOK AHEAD; Part Two: GET TO WORK; Chapter 3: ESSENTIAL THREE: CREATE; Chapter 4: ESSENTIAL FOUR: SEGMENT; Chapter 5: ESSENTIAL FIVE: IMPLEMENT; Part Three: GET PREPARED; Chapter 6: ESSENTIAL SIX: SUSTAIN; Chapter 7: ESSENTIAL SEVEN: SURVIVE; Part Four: WHAT IT MEANS TO YOU; Chapter 8: BUILD A TALENT BRAND LEGACY; Notes; Acknowledgments; Index; About the Authors

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