Creativity unlimited thinking inside the box for business innovation
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons
c2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628212306719 |
| Sumario: | Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed |
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| Notas: | Translation of: Boxen : kreativitet som skapar battre affarer : trana dig till framgang. Stockholm : Volante QNB Pub., c2006. |
| Descripción Física: | 1 online resource (378 p.) |
| Bibliografía: | Includes bibliographical references (p. [343]-356) and index. |
| ISBN: | 9781119187387 9781119207160 9781282548374 9786612548376 9780470722121 |
