The reciprocity advantage a new way to partner for innovation and growth
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers, Inc
[2014]
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| Edición: | 1st ed |
| Colección: | BK business book.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628211206719 |
Tabla de Contenidos:
- Cover; Contents; Preface; Introduction: The New Way to Grow a Business; Part One: Reciprocity on a Massive Scale; 1 Reciprocity Right-of-Way; 2 Partnering to Do What You Can't Do Alone; 3 Experimenting to Learn: How to Make Money in New Ways; 4 Amplifying to Create Scale; Part Two: Future Forces That Will Demand Reciprocity; 5 How the Digital Natives Will Disrupt Rights-of-Way; 6 How Socialstructing Will Disrupt Partnering; 7 How Gameful Engagement Will Disrupt Experimenting to Learn; 8 How Cloud-Served Supercomputing Will Disrupt the Practice of Scaling
- Part Three: How to Develop Your Own Reciprocity Advantage9 How to Uncover Your Right-of-Way; 10 How to Find the Best Partners for You; 11 How to Learn by Experimenting with Many Open Iterations; 12 How to Scale Your Reciprocity Advantage; 13 When the Future Is Reciprocity; Notes; Bibliography; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z; About the Authors
