The reciprocity advantage a new way to partner for innovation and growth
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers, Inc
[2014]
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| Edición: | 1st ed |
| Colección: | BK business book.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628211206719 |
| Sumario: | A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity-giving now to get later- |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (xi, 197 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781626561083 9781626561076 |
