Customer and business analytics applied data mining for business decision making using R
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
Chapman and Hall/CRC, an imprint of Taylor and Francis
2012.
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| Edition: | 1st edition |
| Series: | Chapman & Hall/CRC the R series (CRC Press)
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628204506719 |
| Summary: | Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (314 p.) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781498759700 9780429185687 9781466503960 |
