The buying brain secrets of selling to the subconscious mind

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing camp...

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Bibliographic Details
Main Author: Pradeep, A. K., 1963- (-)
Format: eBook
Language:Inglés
Published: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor] c2010.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628195206719
Description
Summary:If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on
Item Description:Includes index.
Physical Description:1 online resource (269 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781119200079
9781282756038
9786612756030
9780470646618
9780470646786