Built to love creating products that captivate customers
Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions,...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco, CA :
Berrett-Koehler Publishers
c2010.
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| Edición: | 1st ed |
| Colección: | A BK business book
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628193506719 |
