Built to love creating products that captivate customers
Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions,...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler Publishers
c2010.
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| Edición: | 1st ed |
| Colección: | A BK business book
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628193506719 |
| Sumario: | Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions, and social media posts. This book reveals how to understand, design and deliver products that engage and excite their customers through emotions evoked by the product itself, not just through advertising slogans and campaigns. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (191 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282731349 9786612731341 9781605096995 |
