Cita APA (7a ed.)

Boatwright, P., & Cagan, J. (2010). Built to love: Creating products that captivate customers. Berrett-Koehler Publishers.

Cita Chicago Style (17a ed.)

Boatwright, Peter, y Jonathan Cagan. Built to Love: Creating Products That Captivate Customers. San Francisco, CA: Berrett-Koehler Publishers, 2010.

Cita MLA (9a ed.)

Boatwright, Peter, y Jonathan Cagan. Built to Love: Creating Products That Captivate Customers. Berrett-Koehler Publishers, 2010.