233 tips and tricks for recruiting users as participants in usability studies
Participant recruiting for usability studies is the unglamorous foundation for all user testing. Having a systematic recruiting program in place will make a huge difference in the amount of usability testing conducted in your organization and the quality of your recruits with an immediate impact on...
Autor Corporativo: | |
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Otros Autores: | , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified]
New Riders
2010
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Edición: | 1st edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628188206719 |
Sumario: | Participant recruiting for usability studies is the unglamorous foundation for all user testing. Having a systematic recruiting program in place will make a huge difference in the amount of usability testing conducted in your organization and the quality of your recruits with an immediate impact on the quality of the test results. This report from the Nielsen Norman Group tells you how to set up and manage a recruiting program, how to get the right users for specific tests, and how to deal with the users you have recruited. It also presents advice on when to outsource to a recruiting agency (for a fee) and when to use in-house recruiting. |
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Notas: | Bibliographic Level Mode of Issuance: Monograph |
Descripción Física: | 1 online resource (144 p.) : ill |
Bibliografía: | Includes bibliographical references (p. 143-144). |