APA (7th ed.) Citation

Pigues, D. K., & Alderman, J. D. (2010). Winning with customers: A playbook for B2B (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Pigues, D. Keith, and Jerry D. Alderman. Winning with Customers: A Playbook for B2B. 1st edition. Hoboken, NJ: Wiley, 2010.

MLA (9th ed.) Citation

Pigues, D. Keith, and Jerry D. Alderman. Winning with Customers: A Playbook for B2B. 1st edition. Wiley, 2010.