The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication a guide to internal communication, public relations, marketing, and leadership

Praise for The IABC Handbook of Organizational Communication ""Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession-and a guidebook for strategic communication best practices. T...

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Detalles Bibliográficos
Autor Corporativo: International Association of Business Communicators (-)
Otros Autores: Gillis, Tamara L. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass c2011.
Edición:2nd ed
Colección:J-B International Association of Business Communicators
Materias:
Communication in organizations > United States.
Industrial management > United States.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628157506719
Tabla de Contenidos:
  • THE IABC HANDBOOK OF ORGANIZATIONAL COMMUNICATION; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART ONE: FOUNDATIONS OF BUSINESS COMMUNICATION; CHAPTER ONE: CHARACTERISTICS OF EXCELLENT COMMUNICATION; CHAPTER TWO: THE CORPORATE COMMUNICATOR: A Senior-Level Strategist; CHAPTER THREE: ORGANIZATIONAL CULTURE; CHAPTER FOUR: COMMUNICATION AND THE HIGH-TRUST ORGANIZATION; CHAPTER FIVE: COMMUNICATION ETHICS: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong; CHAPTER SIX: CORPORATE SOCIAL RESPONSIBILITY: The Communicator's Role as Leader and Advocate
  • CHAPTER SEVEN: CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY PART TWO: MANAGING COMMUNICATION; CHAPTER EIGHT: STRATEGIC APPROACHES TO MANAGING THE COMMUNICATIONS FUNCTION; CHAPTER NINE: STRATEGIC PLANNING: Timeless Wisdom Still Shapes Successful Communication Programs; CHAPTER TEN: ISSUES MANAGEMENT: Linking Business and Communication Planning; CHAPTER ELEVEN: COMMUNICATING CHANGE: When Change Just Doesn't Stop: Creating Really Good Change Communication; CHAPTER TWELVE: CRISIS COMMUNICATION: Moving from Tactical Response to Proactive Crisis Preparedness
  • CHAPTER THIRTEEN: THE ROLE OF COMMUNICATIONS IN COMPANY BUSINESS STRATEGY CHAPTER FOURTEEN: THE IMPACT OF TECHNOLOGY ON CORPORATE COMMUNICATION; PART THREE: INTERNAL COMMUNICATION; CHAPTER FIFTEEN: INTERNAL COMMUNICATION; CHAPTER SIXTEEN: COMMUNICATING WITH A DIVERSE WORKFORCE; CHAPTER SEVENTEEN: INTEGRATING EMPLOYEE COMMUNICATIONS MEDIA; CHAPTER EIGHTEEN: INTERNAL BRANDING, EMPLOYER BRANDING; CHAPTER NINETEEN: COMMUNICATING FOR A MERGER OR AN ACQUISITION; CHAPTER TWENTY: THE CHALLENGES OF EMPLOYEE ENGAGEMENT: Throwing Rocks at the Corporate Rhinoceros
  • CHAPTER TWENTY-ONE: MEASURING THE EFFECTIVENESS OF INTERNAL COMMUNICATION PART FOUR: PUBLIC RELATIONS; CHAPTER TWENTY-TWO: PUBLIC RELATIONS RESEARCH AND PLANNING; CHAPTER TWENTY-THREE: MEDIA RELATIONS; CHAPTER TWENTY-FOUR: INVESTOR RELATIONS AND FINANCIAL COMMUNICATION; CHAPTER TWENTY-FIVE: GOVERNMENT RELATIONS: Connecting Communication to the Public Policy Process; CHAPTER TWENTY-SIX: REPUTATION MANAGEMENT: Building, Enhancing, and Protecting Organizational Reputation in the Information Age; CHAPTER TWENTY-SEVEN: MEASURING PUBLIC RELATIONS PROGRAMS; PART FIVE: MARKETING COMMUNICATION
  • CHAPTER TWENTY-EIGHT: MARKETING COMMUNICATION CHAPTER TWENTY-NINE: THE ENGAGEMENT OF BRANDS; CHAPTER THIRTY: CUSTOMER RELATIONS: Smart Organizations Think Like Their Customers; CHAPTER THIRTY-ONE: MEASURING MARKETING COMMUNICATION; INDEX

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