The IABC handbook of organizational communication a guide to internal communication, public relations, marketing, and leadership
Praise for The IABC Handbook of Organizational Communication ""Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession-and a guidebook for strategic communication best practices. T...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
c2011.
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| Edición: | 2nd ed |
| Colección: | J-B International Association of Business Communicators
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628157506719 |
| Sumario: | Praise for The IABC Handbook of Organizational Communication ""Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession-and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.""-John Deveney, ABC, APR, president, Deveney Communication ""Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (477 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118016350 9781283052535 9786613052537 9781118016336 |
