The art of SEO

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior-such as new ranking methods involving user engage...

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Bibliographic Details
Main Author: Enge, Eric (-)
Format: eBook
Language:Inglés
Published: Beijing : O'Reilly [2012]
Edition:2nd ed
Series:Theory in practice (Sebastopol, Calif.)
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628154906719
Description
Summary:Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior-such as new ranking methods involving user engagement and social media-with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and links<li
Item Description:Includes index.
Physical Description:1 online resource (714 p.)
ISBN:9781449324896