Strategy in emerging markets telecommunications establishments in Europe
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2001.
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| Edición: | 1st edition |
| Colección: | Studies in global competition ;
v. 8. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628126506719 |
| Sumario: | Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:* a literature review and applications of strategy concepts and key correlations* applications of a market establishment model and t |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (266 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781134698257 9789058231550 9780203770146 9780415270526 9781134698189 |
