Be your own brand achieve more of what you want by being more of who you are
NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hall...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Berrett-Koehler Publishers
2010.
|
| Edición: | 2nd ed., updated and expanded |
| Colección: | A BK life book
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628123806719 |
Tabla de Contenidos:
- Contents; Acknowledgments; Introduction: Being More of Who You Are; PART I: Personal Brand Basics; 1 Personal Brand: The Perception That You Made a Difference; 2 A Strong Personal Brand Delivers on Three Important Expectations; 3 Your Personal Brand Is Perceived from Three Different Dimensions; PART II: Designing Your Personal Brand of Making a Difference; 4 Authenticity: The Cornerstone to Building a Strong Brand; 5 Creating Your Brand Platform: Dimensions and Ethos; 6 A Promise to Be More of Who You Are; 7 How Strong Is Your Personal Brand Today?
- PART III: Using the Power of Alignment to Build a Strong Personal Brand8 Aligning to Become a Stronger Brand; 9 Personal Brand Building Has Gone Social; 10 The Courage to Live Your Brand; Works Cited; Index; A; B; C; D; E; F; G; I; K; L; M; O; P; R; S; T; U; V; W; About the Authors
