Be your own brand achieve more of what you want by being more of who you are
NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hall...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco, CA :
Berrett-Koehler Publishers
2010.
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| Edición: | 2nd ed., updated and expanded |
| Colección: | A BK life book
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628123806719 |
| Sumario: | NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.McNally and Speak take you through the process of identifying the key component |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (158 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282935105 9786612935107 9781605098111 |
