Beyond viral how to attract customers, promote your brand, and make money with online video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to succes...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2010.
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| Edición: | 1st edition |
| Colección: | New rules of social media series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628121906719 |
Tabla de Contenidos:
- BEYOND VIRAL: HOW TO ATTRACT CUSTOMERS, PROMOTE YOUR BRAND, AND MAKE MONEY WITH ONLINE VIDEO; Contents; Foreword by David Meerman Scott; Acknowledgments; About the Author; Introduction; Chapter 1: The Least a Marketer Needs to Know; Chapter 2: Flavors of Video: From Skateboarding Cats to Pro; Chapter 3: Viral Video Is Dead; Chapter 4: Video's Role in the Marketing Funnel; Chapter 5: The Most Visceral Form of Social Media; Chapter 6: Inside YouTube; Chapter 7: Agencies Searching for Role; Chapter 8: Learning from Online-Video "Stars"; Chapter 9: Marketing via Webstars
- Chapter 10: Paid Video AdvertisingChapter 11: Measuring ROI and Performance of Online Video; Chapter 12: Video and Search Engine Optimization; Chapter 13: How to Get Popular on YouTube; Chapter 14: Can You Make Money from Online Video?; Chapter 15: Guerrilla Video for Entrepreneurs and Cause-Related Marketing; Chapter 16: Learning from Obama Girl; Chapter 17: Insider Information: Behind the Curtain; Chapter 18: The Future of Online Video; Notes; Index
