Beyond viral how to attract customers, promote your brand, and make money with online video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to succes...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2010.
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| Edición: | 1st edition |
| Colección: | New rules of social media series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628121906719 |
| Sumario: | Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft, Starb |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (306 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470877616 9781282782792 9786612782794 9780470877371 9780470877609 |
