Advanced web metrics with Google analytics
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons
c2012.
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| Edición: | 3rd ed |
| Colección: | Serious skills.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628119506719 |
Tabla de Contenidos:
- pt. 1. Measuring success
- pt. 2. Using Google analytics reports
- pt. 3. Implementing Google analytics
- pt. 4. Using visitor data to drive website improvement.
