Advanced web metrics with Google analytics
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons
c2012.
|
| Edición: | 3rd ed |
| Colección: | Serious skills.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628119506719 |
| Sumario: | Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, underst |
|---|---|
| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (619 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118239582 9781280672521 9786613649454 9781118226445 |
