The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom
c2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628112406719 |
Tabla de Contenidos:
- Introduction: why this book "and word-of-mouth marketing today" is different
- The systematic approach to word of mouth
- Dominating your market by EZfying the customer decision cycle
- How to use word of mouth to EZfy the decision process
- The decision process
- Six M's to live by
- Researching word of mouth
- Creating the content
- The word-of-mouth toolkit
- Word of mouth measurement
- The secrets of trust
- A tried and true wom campaign
- Constructing the ultimate word-of-mouth campaign
- Six steps to harnessing word of mouth
- Which methods work best for what? : a word-of-mouth checklist
- Word-of-mouth marketing for specific audiences and circumstances
- Tips, techniques, and suggestions that will make it easier.
