The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom
c2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628112406719 |
| Sumario: | Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (273 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283046664 9786613046666 9780814416693 |
