Real-time marketing and PR how to instantly engage your market, connect with customers, and create products that grow your business now
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. ""Real time"" means news breaks over minutes, not days. It m...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley and Sons
2012.
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| Edición: | Revised and updated edition |
| Colección: | Wiley Desktop Editions
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628030406719 |
| Sumario: | Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. ""Real time"" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestsell |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (274 p.) |
| Bibliografía: | Includes bibliographical references (p. [219]-225) and index. |
| ISBN: | 9781282859937 9780470930175 9781118006658 9786612859939 9781283402286 9786613402288 9781118266144 |
