Public relations as activism postmodern approaches to theory & practice
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations t...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2012.
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| Edición: | 1st edition |
| Colección: | Routledge communication series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628013606719 |
| Sumario: | This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (289 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781136740749 9781136740756 9780203819098 |
